The Trump Organization is preparing for a major entry into the digital world. On February 24, 2025, DTTM Operations LLC, the entity responsible for managing the company’s trademarks, filed an application with the United States Patent and Trademark Office. The application seeks trademark protection for the name “TRUMP” for use in connection with a wide range of digital and virtual products.
Expansion into the Digital Realm
This filing suggests an ambitious move into the metaverse. The organization is planning a comprehensive digital ecosystem called the Megaverse, where users can engage in immersive experiences. Within this virtual environment, consumers will be able to purchase various fashion items, including footwear and hats, all branded with the iconic TRUMP name.
Innovative Educational Offerings
A key aspect of the proposal is the plan to extend the brand’s reach into digital education. The initiative includes the creation of online courses covering topics such as business strategy, real estate, hospitality management, and civic engagement. The goal is to provide innovative opportunities for professional development within a virtual setting.
Creation of a Digital Marketplace
Another important element of the application is the development of a dedicated digital marketplace. This platform will facilitate the exchange of virtual goods and cryptocurrencies under strict regulations. Transactions are expected to be authenticated using NFT verification, ensuring that only items approved in accordance with established standards—endorsed by past U.S. presidential administrations—can be traded.
This strategic filing represents a significant step by the Trump Organization into the expanding world of digital and blockchain-backed assets, signaling a broader vision for integrating traditional branding with emerging virtual technologies.
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