Swiss regulators sue FIFA World Cup NFT platform over gambling concerns

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By Tyler Matthews

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Swiss regulators have initiated legal action against FIFA’s World Cup NFT platform, alleging it constitutes unlicensed gambling. The move by the Swiss Gambling Supervisory Authority (GESPA) signals a growing concern over the intersection of digital collectibles, blockchain technology, and existing gambling legislation, potentially impacting the broader sports and entertainment sectors’ adoption of innovative ticketing and fan engagement models.

FIFA Collect Platform Under Scrutiny

The core of GESPA’s complaint centers on FIFA’s “Right to Buy” (RTB) tokens, distributed through the “FIFA Collect” platform. These tokens are presented as digital collectibles offering exclusive access to purchase World Cup tickets. However, regulators contend that the conditional nature of these tokens, tied to team performance in the tournament, combined with their potential for speculative resale at significantly inflated prices, aligns them with gambling activities as defined by Swiss law. Specifically, GESPA identifies elements of lotteries and sports betting, where monetary stakes lead to potential prizes contingent on chance-based outcomes. The platform’s offerings, which include drops and challenges where the value or utility of NFTs depends on unpredictable events, are viewed as blurring the lines between digital ownership and wagering.

FIFA’s Defense and Revenue

FIFA, in its defense, has stated that the RTB token model was implemented to address the overwhelming demand for World Cup tickets, citing the 2022 Qatar World Cup’s 23 million ticket requests against only 3.4 million available seats. The organization views its digital collectibles project as a way to democratize fan engagement by allowing them to own a piece of World Cup history, akin to sports memorabilia. The project, initially launched on Algorand and later migrated to Polygon, has reportedly generated approximately $15 million in revenue from token sales.

Broader Implications for the Industry

The implications of GESPA’s criminal complaint extend beyond FIFA and its World Cup initiatives. This case could establish a critical precedent for the regulatory treatment of NFTs and conditional-access tokens across the global sports and entertainment industries. As blockchain technology continues to be integrated into areas such as gaming, ticketing, and asset tokenization, the outcome of this probe may dictate how future digital sales and fan engagement strategies are designed and overseen, ensuring compliance with evolving consumer protection and gambling laws.

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