Ricardo Salinas, a leading figure in Mexico’s business world and head of Grupo Salinas, has significantly altered his investment strategy in recent years.
On March 4, Salinas revealed that approximately 70% of his investment portfolio is now allocated to Bitcoin. This represents a considerable increase from the 10% allocation reported in 2020. While heavily invested in the leading digital asset, he also holds gold and shares in prominent gold mining companies, deliberately avoiding traditional bonds and stock markets.
Bitcoin as a Key Investment
Salinas considers Bitcoin an exceptionally reliable asset due to its limited supply, calling it one of the “most resistant assets” available. He recommends a disciplined dollar-cost averaging strategy for buying Bitcoin, advocating a gradual accumulation approach for long-term ownership.
A Comparison of Digital and Traditional Assets
While many investors use gold as a hedge against economic uncertainty, Salinas contends that gold is susceptible to inflation due to ongoing annual production. He believes that Bitcoin’s fixed supply dynamics offer a distinct advantage over precious metals in an inflationary environment.
Growing Dedication and Market Influence
Salinas’s belief in digital assets has strengthened over time. By 2022, his exposure to Bitcoin had significantly increased, reflecting a general change in his portfolio strategy. An influential industry leader introduced him to Bitcoin’s potential early on, setting him on a path that has substantially increased his financial standing—now estimated to be around $4.6 billion.
This strategic reallocation highlights a broader trend among influential investors who are increasingly viewing cryptocurrencies as a vital component of a diversified financial strategy. Salinas’s move not only demonstrates the changing dynamics of asset management but also underscores the potential of digital currencies to act as a reliable hedge in a volatile economic climate.
As market trends continue to develop, investors worldwide are keenly observing whether such changes will encourage wider acceptance of cryptocurrencies within traditional investment frameworks.

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