A US-based food and lifestyle brand with significant operations in mainland China has made a notable move into digital assets, signaling a potential shift in corporate strategy even within tightly regulated environments. DayDayCook (DDC), known for its presence in the Chinese market, recently announced a strategic plan to incorporate Bitcoin into its corporate reserves.
DDC’s Bitcoin Acquisition Strategy
The company’s chief executive, Norma Chu, revealed that DayDayCook has already initiated its Bitcoin reserve program by acquiring 100 BTC, valued at approximately $10.4 million. This initial purchase is part of a broader, ambitious goal to accumulate up to 5,000 BTC over the next three years. In the shorter term, DDC aims to reach 500 BTC in its holdings by the end of 2025.
Operating in a Complex Regulatory Landscape
DayDayCook’s decision is particularly noteworthy given its active operations in mainland China, a region widely recognized for its stringent regulations concerning cryptocurrencies. This step stands out not only due to the geographical context but also because the direct strategic pivot was primarily disclosed in a detailed letter to shareholders rather than being explicitly outlined in all official company documents filed with the U.S. Securities and Exchange Commission (SEC).
While specific details of the Bitcoin holdings were not prominently featured in regulatory filings, the company’s annual report did allude to its pursuit of new revenue streams and referenced updated guidelines for accounting for crypto assets from the Financial Accounting Standards Board (FASB). This suggests a gradual integration of cryptocurrency considerations into the company’s financial strategy, potentially as part of a broader diversification effort.
Financial Context and Strategic Rationale
This strategic move follows a period of robust financial performance for DayDayCook, which reported significant revenue growth in 2024. According to CEO Chu, the establishment of a Bitcoin reserve is viewed as a step towards “innovation in digital assets.” The company is navigating evolving financial markets and seeking solutions to challenges related to financing, positioning the Bitcoin acquisition as part of this forward-looking approach.
Although China maintains its strict stance against direct cryptocurrency activities, DayDayCook’s strategy could represent an early example of how companies might leverage international corporate structures to cautiously engage with digital assets while operating in heavily regulated jurisdictions. It hints at potential pathways for corporate digital asset adoption even where direct engagement is restricted.
Maxwell Reed is the first editor of Cryptovista360. He loves technology and finance, which led him to crypto. With a background in computer science and journalism, he simplifies digital currency complexities with storytelling and humor. Maxwell began following crypto early, staying updated with blockchain trends. He enjoys coffee, exploring tech, and discussing finance’s future. His motto: “Stay curious and keep learning.” Enjoy the journey with us!