In a significant strategic move, Cardone Capital has announced the acquisition of 1,000 Bitcoin, a purchase valued at over $101 million. This makes it the first major real estate firm to integrate Bitcoin directly onto its balance sheet, signaling an evolution in corporate treasury management and the increasing convergence of traditional assets with digital currencies.
Led by billionaire entrepreneur Grant Cardone, Cardone Capital‘s foray into the cryptocurrency market aligns with his vision of combining “two best-in-class assets — real estate and Bitcoin.” As articulated in a tweet, Cardone stated, “Cardone Capital has become the first ever real estate/btc company integrated with full BTC strategy, combining the two best in class assets.” This initial acquisition, according to BiTBO data, positions Cardone Capital‘s Bitcoin holdings ahead of some established mining companies like Core Scientific and Cipher Mining. The company plans to expand its digital asset portfolio significantly, aiming for 3,000 BTC by the end of 2025.
The firm specializes in private investments within multi-family residential real estate. It manages a portfolio exceeding $5.1 billion in assets, comprising over 14,200 residential units and 500,000 square feet of Class A office space. Alongside its crypto ambitions, Cardone Capital also intends to acquire 5,000 additional real estate units within 2025, demonstrating a dual expansion strategy across both traditional and digital asset classes.
A Broader Corporate Trend
Cardone Capital‘s strategic pivot aligns with a global trend of major corporations adopting Bitcoin as a treasury asset. Leading this trend is MicroStrategy (formerly Strategy), maintaining the largest corporate Bitcoin reserve with approximately 592,100 BTC. Japanese firm Metaplanet also significantly expanded its holdings, now totaling 11,111 BTC. Even companies outside finance, such as video game retailer GameStop, have recently acquired Bitcoin, with 4,710 BTC reported in late May 2025. This collective movement underscores a growing institutional confidence in Bitcoin‘s role as a long-term value store and a diversified asset in a modern corporate treasury.
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