Bybit Georgia’s recent debut at the DGFI 2025 conference in Tbilisi marks a significant step in its strategy to establish a robust presence within the burgeoning Georgian digital asset ecosystem. This engagement not only showcased the exchange’s offerings but also underscored its commitment to fostering wider adoption of cryptocurrencies through strategic alliances and community-focused initiatives.
The conference provided a vital platform for Bybit Georgia to engage with a diverse audience of industry leaders, regulators, and potential users. Mazurka Zeng, Head of Fiat and Payments, represented the exchange on a key panel discussion, sharing insights alongside representatives from prominent entities such as Mastercard, Tether, and the National Bank of Georgia. The panel explored critical themes in the evolving landscape of digital finance, blockchain technology, and artificial intelligence, highlighting Bybit’s forward-thinking approach. Zeng emphasized Georgia’s strategic importance to Bybit’s global expansion, stating, “Our mission is to make cryptocurrency accessible to everyone and drive its mass adoption through trust, innovation, and education. Georgia has transformed into a regional crypto hub over the past few years, and Bybit is pleased to play an active role in supporting this growth.”
A cornerstone of Bybit Georgia’s recent activities is its strategic partnership with Setanta Sports, a leading sports broadcaster in the country. This collaboration is poised to significantly broaden the exchange’s reach, tapping into Setanta Sports’ audience of over 2.5 million users. By aligning with a major media entity that broadcasts prominent global sporting events, Bybit Georgia aims to demystify cryptocurrency and cultivate broader understanding among a mainstream audience. To commemorate this alliance, both entities have launched a promotional campaign featuring an 80,000 USDT prize pool, designed to stimulate engagement and awareness.
Since its launch in July 2025, Bybit Georgia has focused on consolidating its local operations. Key developments include the release of a mobile application offering one-click cryptocurrency purchases, enhancing user accessibility. Furthermore, the exchange has invested in educational outreach, collaborating with Pixel Academy on the “Crypto Lion” course to equip young individuals with Web3 competencies. The participation at DGFI 2025 solidifies Bybit Georgia’s standing as an active contributor to the local digital asset scene.
Bybit’s entry into the Georgian market follows its compliance with the European MiCA regulation, positioning it as a notable global player holding a full license from the National Bank of Georgia. This strategic move reflects the company’s broader objective to nurture the local cryptocurrency environment through a framework built on trust, innovation, and comprehensive education.
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