The business interests of President Donald Trump are intersecting with the digital asset world once more, with reports surfacing about a new venture centered around blockchain gaming. This initiative blends virtual real estate development with financial gameplay mechanics, signaling a continuation of the President’s longstanding engagement with business-themed entertainment formats.
Upcoming Blockchain Game Details
Expected to launch later this April, the project is described as a city-building simulation featuring financial strategy elements. While drawing comparisons to the classic board game Monopoly due to its focus on property acquisition and development, sources close to the project emphasize it is not officially affiliated with the Hasbro-owned brand. Gameplay is anticipated to involve players buying, trading, and developing virtual properties using an in-game currency supported by blockchain technology. Despite speculation linking the game to MONOPOLY GO!, President Trump’s representatives have denied any direct connection, dismissing such claims as unfounded.
Key Figures and Development
Driving this new gaming venture is Bill Zanker, a known associate of President Trump who has been instrumental in several previous Trump family crypto-related activities. Zanker’s past involvement includes connections to Trump NFT collections and the “Trump Coin” meme project. His efforts reportedly extended to attempting to secure the rights for “Trump: The Game,” a board game initially released by Trump in 1989. However, Hasbro, the former license holder, confirmed they no longer possessed the rights and stated they have no involvement in any Trump-related crypto projects, nor have they licensed the Monopoly intellectual property for blockchain use.
Broader Digital Ambitions and Political Context
The Trump family’s foray into the digital realm extends beyond this game. Recent trademark filings suggest potential interests in NFT-related fashion and online retail platforms. Concurrently, President Trump’s sons have initiated their own projects, reportedly including ventures in Bitcoin mining and a DeFi initiative named World Liberty Financial.
This business activity coincides with a noticeable shift in President Trump’s public stance on cryptocurrencies. Initially expressing skepticism, he now advocates for digital asset policies, supporting industry-friendly legislation and appointing a crypto-focused advisor. This evolution has drawn scrutiny, with critics raising ethical concerns about the potential overlap between public policy influence and private business interests.
Family Perspective
Responding to criticism, Eric Trump characterized the family’s engagement with blockchain technology as a matter of personal conviction rather than a political maneuver. He asserted their belief in the underlying potential of crypto, suggesting it is a genuine interest rather than a strategic ploy.

Maxwell Reed is the first editor of Cryptovista360. He loves technology and finance, which led him to crypto. With a background in computer science and journalism, he simplifies digital currency complexities with storytelling and humor. Maxwell began following crypto early, staying updated with blockchain trends. He enjoys coffee, exploring tech, and discussing finance’s future. His motto: “Stay curious and keep learning.” Enjoy the journey with us!